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Technical Commercial Manager

  1. Marketing Division
  1. Responsibilities :
  • To be responsible for developing and maintaining marketing strategies to meet agreed company objectives including accurate product pricing policies.
  • To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed
  • To oversee all marketing, advertising and promotional activities
  • To oversee all advertising and promotional staff
  • Market intelligence from farmer level to C2 and C1 based on bottom up process.

 

  1. Work activities :
  • Respond for Marketing activity  (execute, implement and monitor) effectiveness
  • Lead Technical Crop Specialist team to ensure deployment effective all MKT in long terms at field
  • Create the demand from Farmer throughout all MKT activity
  • Plan & deploy Marketing campaign/promotion to enhance the MPV brand to farmers
  • Apply social media tools (facebook, youtube, websites…) to foster brand awareness
  • Plan & Implement Trade Marketing activity to create sustainable channel and high visibility
  • Responsible for the marketing of company products and services to the right market and appropriate customers
  • Develop short to mid and mid to long-term visions and strategies of the agrochemical products portfolio while leading the planning and execution of market and brand growth.
  • Maintaining the brand image of MPV as well as MPV’s products in the market place
  • Demonstrate technical marketing skills and company product knowledge
  • Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives
  • Budget management. To deliver all marketing activity within the agreed budget.
  • Controlling A&P budgets with F&A department in order not to incur A&P-related taxes
  • To achieve frequent, timely and positive coverage across all available promotional platforms
  • To conduct market research in order to identify market requirements for current and future products and make recommendations to the board of management
  • Maintaining relevant and up to date levels of technical and practical in-depth knowledge and experience on MPV’s products as well as competitor’s products
  • To develop and implement a company-wide plan to conduct pull activities as a priority on products, working with all departments for execution
  • To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity
  • Maintain professional internal and external relationships that meet company core values
  • Proactively establish and maintain effective teamwork relationships with all departments that support marketing/marketing has to support
  • Demonstrate leadership when working with subordinates and leading by example
  • Effective management of marketing executives to achieve desired work objective outcomes